Increasing your website’s visibility is not necessarily difficult, but it takes time, at least a few months. Also, depending on your ambitions, on the size of your website, and on how though the competition is, it might require some investment. But money spent on SEO and creating content is money well spent.
1 Make it easier for crawlers to index your website
2 Restructure your website content, so that key web pages are easy to reach and navigate
This is not a one-time-only thing, it has to be done constantly, because as your website grows, it becomes cluttered. The homepage is especially important, because it’s usually the first page your visitors see – it has to introduce you, and to provide quick links to the contact section and the shop, if you have one. Search engine crawlers love well-structured websites.
3 Get more incoming links from established websites relevant to your own
Create high-quality content that provides value, and that encourages other to share it – one type of content that gets many shares is that which tackles a specific problem, giving readers solutions. Blog content is more likely to get shared than website content.
4 Consider using paid directory listings, like Yahoo
These can be quite expensive, costing a few hundred dollars a year, but they might bring substantial returns on investment. Note though that paid listings don’t work for all websites. You’ll have to test them out and see if they are good for you or not.
5 Improve your blog section, by regularly adding SEO content to it
To rank well in search engines you have to create good content, and to do it constantly. A regularly updated blog section with a URL such as yourwebsite.com/blog feeds search engines fresh content, boosting your ranking.
6 Be active on social media websites
Creating a business profile on Facebook, Twitter, Google+, and the other social networks does not guarantee more visibility. To get more traffic for your website through these networks you need to build a following. To do that you need to interact, to comment, to like, to follow. All those take time, but if done constantly, they pay off.
7 Comment on blogs relevant to your website
Don’t market yourself by leaving a link and urging people to visit it because it won’t work. Instead, leave meaningful comments that encourage discussion. Blog owners and readers will then want to learn more about you, and they will end up checking your website. The value of blog commenting is not necessarily in the clicks you’ll get out of it, but in the opportunity to make friends with other people who do what you do. And those friendships can get you some extremely valuable incoming links in the future.
8 Use a premium theme if your website is built with a CMS
Premium themes can be costly – a good one tends to be at least $50 – but they are worth it: they come with excellent SEO, great navigation, polished design, and technical support directly from the developer. A premium theme does not only make you look professional, but can also boost your SEO ranking.
9 Hire professional article writing services to create top content and market it for you
Although backlinking is not what it used to be, and cannot get you on the first page of the search engine results page alone, it can still help you improve your ranking. But more than that, it helps you build authority. For best results, use a SEO firm that offers specialized services.
In the end, the most effective way to improve your website visibility, as well as to draw in more visitors and establish your reputation, is to create great content, have a SEO friendly website, and establish connections with others in your field.