Facebook radically changed the online social experience, and now it’s reshaping the online business landscape. No longer just a place to check in with friends and play games, Facebook is quickly becoming a powerful marketing tool capable of reaching millions of people. The best part: it’s free. Everyone from small businesses to major corporations are using Facebook to reach their customers. However, simply creating a Facebook page isn’t enough. Marketing on Facebook, just like marketing anywhere, requires the right strategy. Check out these 10 easy tips to learn how Facebook can increase your company’s online presence.
1 Get a Business Account
Facebook wants your business to succeed. They want it to succeed so much that they offer easy to use business accounts and give you the tools needed to reach your customers.
2 Know the Rules
Nobody likes reading through the terms of service for anything, but this is one time to you should. If you don’t follow Facebook’s rules, you could find your account suspended. Read, understand and follow the terms of service.
3 Present a Positive Image
Facebook is a great way to convey your company’s brand. It’s also an easy way to hurt it. Keep all posts and pictures appropriate and present the image you want your customers to see. Remember, once something is on the internet, it’s there forever.
4 Communicate with Customers
Facebook is a great way to tell your customers what you’re business is up to, but only if you use it. If you aren’t regularly posting updates or advertising products and services, people won’t notice you. Keep customers in the loop and post regularly.
5 Take Advantage of Targeted Advertising
Advertising is useless if it doesn’t reach the intended audience. With a Facebook business account, you can buy advertising that specifically targets key demographics.
6 Sponsor a Contest
Everyone loves winning. Contests get people excited, and nothing else will get people to like and share your page faster.
7 Get Customer Feedback
Want to know what your customers are thinking? Ask them. Facebook is a great forum for constructive conversations. Learn what customers want and keep them happy.
8 Answer Questions
People will ask you questions on Facebook. Make sure you answer them promptly. People judge businesses based upon customer service. Ignoring questions tells customers that you don’t care about them.
9 Link to Your Blog or Company Website
Facebook is an easy way to increase traffic to your company’s blog or website. If you’re posting regularly like you should, customers are going to see you on their news feed. Take advantage of that, and link them to your website.
10 Keep It Fun and Engaging
This is social media. Keep the tone casual and fun. People aren’t going to like or share a page they think is boring. If you’re having fun with Facebook, so are your customers.