Filming a music video that goes viral can be a huge challenge. Even though great visuals will travel along with a great song and you don’t necessarily need a large budget but still understanding the song, the band or artist and coming up with a truly creative idea is important. Nobody can tell you exactly how to make a video go viral, and online marketers have been working on trying to crack this mystery for a long time but there are some general words of advice that should help point you in the right direction.
Contents
- Music Videos: How To Make A Video Go Viral
- 1The video is its own entity
- 2Rehearse a great deal
- 3Music videos should be fun
- 4Be frugal
- 5Your music video should be relatable
- 6Focus on your audience
- 7You need a great song
- About the author: Mark has been a video producer and film maker for over twenty years. He is one of the leading experts on making videos go viral and has been a part of many music video production projects too. He often shares his experience via his blog and a number of tutorials which are aimed at newbie music video makers.
Music Videos: How To Make A Video Go Viral
1The video is its own entity
The purpose of a music video is to promote a song but it does not have to take a backseat. Your goal should be to create a video which enhances the song but at the same time can stand by itself. Because you essentially want a video that is not just watched but watched multiple times and shown to others. When you have a video which is capable of standing on its own it will ensure that you have new fans even if those fans do not necessarily like that particular genre of music.
2Rehearse a great deal
The more time you spend on rehearsing the better will be the final video. On average bands and singers should rehearse for a week and in some cases a month prior to the final product looking good. Once you come up with a concept for the music video it is time to get together and start working on brining that concept to life by rehearsing every aspect of it prior to filming. This will ensure that there is less time spent on editing.
3Music videos should be fun
When you are coming up with ideas for your music video think about what will be fun to do within a few weeks. This can include visiting a theme park or perhaps going snowboarding etc. When you are having fun in the video it looks good and people watching have fun watching the video. Since everyone wants to have fun people will share the video with others who will have fun watching it so it helps your video go viral.
Image by YamchaFan91
4Be frugal
There are many people who have gotten famous off their sketchy recordings which cost them zero dollars and the same can be said for cleverly made music videos which are not expensive. So, make sure you plan everything in a way that does not cost you more than you can afford and if anything far less. This way if your video does not go viral you can learn from your mistakes and give it another shot but this time with another song.
5Your music video should be relatable
Keep in mind the fact that empathy is a huge part of people sharing something. Not everyone has an outlet to express what they think but we have all had the same experience. Things like loss of relationships, or people trying to con you are all experiences that most people have had. So, by addressing these issues in your own unique way by either adding humor or sadness you can help to extract that empathy required to get the video shared.
6Focus on your audience
The internet has made the musical realm a lot more democratic than it ever was before. It is important that you identify who your audience is then the resulting song and music video should directly speak to this audience. Even though you may think that it will result in limited distribution of your music video online but this is not always the case since people share whatever they like even if others do not necessarily like it so you essentially still get the exposure you need.
7You need a great song
Leading music video makers like Australia-based Tom Haramis say that the final key to ensuring that your video goes viral is to have a great song to begin with. So, quality of the song should be people’s biggest concern, be honest yet compassionate and considerate. Since this is a music video having a great song will help you get your video shared and heard multiple times even by people who may otherwise not really prefer that particular genre.
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