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1Blendtec
To show the strength and power of the company’s blenders, Blendtec started the “Will it Blend” campaign in which they blended a variety of impossible items. Among them were an Apple iPad, iPhone, a can of beans, golf balls and many more. The appliance blended them all to shreds, literally grinding them down to dust. The series was so successful that they have attracted more than 289,098,692 views on YouTube and have won several awards. The company attests to the campaign’s positive affect on their sales and they have even manufactured clothing and other merchandise based on the videos.
2Dove Campaign for Real Beauty
The Dove campaign is a push to get rid of unhealthy and unrealistic images of women in the media. They hope to reverse the effects such images have had on women and even young girls’ self-esteem by promoting self-love. Although several commercials were a part of the campaign the most prominent was the Dove Real Sketches clip. In the video women are asked to describe themselves without know that they are being drawn by a forensics sketch artist based on their descriptions. Later someone else who briefly met them just before the sketch is also asked to describe them to the sketch artist and then they see the comparisons. The pictures based on the descriptions the women gave of themselves feature a much less accurate and less attractive version of them. On the other hand, the pictures the strangers described are closer to how they actually look and are much prettier. The ad was so successful that it took the title of most watched ad on YouTube from the Evian roller babies, with more than 114 million views in just weeks.
3Evian Roller Babies
Released exclusively on YouTube, the ad received more than 103 million views online and over half a million likes across the Facebook fan pages. The video begins by saying that we will “observe the effects of Evian on your body.” Then a baby in roller-skates turns on the hip-hop classic “Rappers Delight” and is later joined by several roller-skating and break dancing babies. Later in the ad you see that, “naturally pure and mineral-balanced water supports your body’s youth,” to emphasize why these babies are so full of life. The roller babies were so popular that the ad received a spot in the Guinness Book of World Records as the most viral video ad in 2009.
4Old Spice Commercials
Old Spice is no stranger to the viral video world. In fact they now have a campaign starring action-star Terry Crews that is taking YouTube by storm, but the company makes this list for their famous ‘the man your man could smell like” ads that debuted in 2010. The original video featured former NFL player Isaiah Mustafa wearing only a towel and telling ladies that with the help of Old Spice their man could at least smell as wonderful as he is. He begins in a bathroom, but is quickly placed in very charming situations like on the back of a horse, holding a clam that contains opera tickets but then turns into a pile of diamonds, all while never looking away from the camera. The video was an internet sensation with over 50 million views on YouTube and several commercials following.
5The Subservient Chicken
The subservient chicken is a 2004 advertising program intended to show you that you can have your chicken just how you want it when you go to Burger King. On the site you see a man in a chicken suit standing in a room and you can type in commands and he will do whatever you ask him to do. The site got 1 million hits the first day and had 20 million within in a week. The idea was later turned into three different short commercial s but none got the response of the interactive site. The site is still active nine years later and has 396 million hits to date.
